Contacts can opt in to receive marketing emails when completing a form via:
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The website footer ("Sign up to the newsletter")
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The website checkout process
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In some cases custom website have opt in options also
When a contact opts in, this preference is stored on their contact profile.
🔍 View or Update Marketing Preference (Admin)
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Go to Contacts > All Contacts.
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Select the Contact you want to review.
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On the contact’s profile, locate the Marketing Preference checkbox.
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✅ Ticked = Contact has opted in to receive marketing emails.
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⛔ Unticked = Contact has not opted in.
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To unsubscribe a contact, de-select the checkbox and click Save.
📊 Reporting
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Contacts who have the Marketing Preference ticked appear in the Opt-In Mailing List report.
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Once a contact is unsubscribed, they will no longer appear in this report.