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Google Analytics (GA) Tag Installation & Checkout Data Tracking

At CourseCo, we can install your Google Analytics (GA) tag for tracking customer interactions within your booking process. This allows you to capture and analyse transaction data directly in your GA console.

What We Track in Google Tag Manager (GTM) on Checkout

Once your GA tag is installed, the following information will be sent to Google Tag Manager when a customer completes a transaction at checkout:

GA Event Parameter

CourseCo Equivalent

Where It Appears in GA Console

Product Name

Schedule Title

Checkout Data

Product SKU

Schedule ID

Checkout Data

Product Price (Unit Price)

Total Value (Fee – Discount)

Checkout Data

Quantity (Number of Items)

Quantity of Delegates in Cart

Checkout Data

Transaction ID

Unique Transaction ID

Thank You Page

Transaction Total

Total Value of the Transaction

Thank You Page

Notes:

  • The Transaction ID and Transaction Total are captured at the Thank You page after a successful checkout.

  • The Product Name, SKU, Price, and Quantity reflect the details of the booking as they appear in your CourseCo checkout.

  • You must have Google Tag Manager properly configured to ensure that the data appears correctly in your Google Analytics reports.

If you need assistance installing your GA tag, please contact support@courseco.co

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