Google Analytics (GA) Tag Installation & Checkout Data Tracking
At CourseCo, we can install your Google Analytics (GA) tag for tracking customer interactions within your booking process. This allows you to capture and analyse transaction data directly in your GA console.
What We Track in Google Tag Manager (GTM) on Checkout
Once your GA tag is installed, the following information will be sent to Google Tag Manager when a customer completes a transaction at checkout:
GA Event Parameter | CourseCo Equivalent | Where It Appears in GA Console |
|---|---|---|
Product Name | Schedule Title | Checkout Data |
Product SKU | Schedule ID | Checkout Data |
Product Price (Unit Price) | Total Value (Fee – Discount) | Checkout Data |
Quantity (Number of Items) | Quantity of Delegates in Cart | Checkout Data |
Transaction ID | Unique Transaction ID | Thank You Page |
Transaction Total | Total Value of the Transaction | Thank You Page |
Notes:
The Transaction ID and Transaction Total are captured at the Thank You page after a successful checkout.
The Product Name, SKU, Price, and Quantity reflect the details of the booking as they appear in your CourseCo checkout.
You must have Google Tag Manager properly configured to ensure that the data appears correctly in your Google Analytics reports.
If you need assistance installing your GA tag, please contact support@courseco.co