Active Campaign Integration

Overview

CourseCo’s light integration with ActiveCampaign automatically sends contact data from key user actions on your website into your ActiveCampaign account. This helps your marketing team maintain an up-to-date contact list and trigger automations or campaigns based on user interest and behaviour.

The example below outlines a standard configuration. However, the sync process can be tailored to meet your organisation’s specific requirements.

💡 Key Benefit

This integration saves time and ensures your ActiveCampaign audience remains current. Every major user action—such as enquiries, bookings, and signups—creates or updates a contact record and applies a relevant tag, making it easy to segment and automate marketing campaigns.

🔄 Actions That Trigger ActiveCampaign Updates

Action	Fields Populated in ActiveCampaign	Tag Applied	Description
Subscribe on the website	First Name, Last Name, Email Address	`SUBSCRIBE`	Triggered when a user subscribes via your website (e.g., newsletter signup).
Contact Form	First Name, Last Name, Email Address, Phone Number	`CONTACTUS`	Triggered when a website visitor submits your “Contact Us” form.
Signup	First Name, Last Name, Email Address	`REGISTER`	Triggered when a user signs up for a website account.
Organisation Signup	First Name, Last Name, Email Address, Job Title	`REGISTER`	Triggered when an organisation contact is created via signup form.
Enquiry	First Name, Last Name, Email Address, Phone Number	`ENQUIRY+COURSECODE`	Triggered when a user submits a course enquiry form. The tag includes the specific course code.
Booking	First Name, Last Name, Email Address, Phone Number	`BOOKING+COURSECODE+STARTDATE`	Triggered when a user completes a course booking. The tag includes the course code and start date.
Wishlist	First Name, Last Name, Email Address	`WISHLIST+COURSE`	Triggered when a user adds a course to their wishlist. The tag includes the course name or code.

⚙️ How It Works

When a user completes one of the listed actions on your CourseCo website, the system automatically:
- Sends the contact details to ActiveCampaign.
- Adds or updates the contact record.
- Applies the corresponding tag to help with segmentation.
These tags can then be used in ActiveCampaign to:
- Trigger email automations (e.g., send course follow-up emails).
- Create targeted marketing lists.
- Track engagement based on course interest or action type.

✅ Example Use Cases

Follow-up Campaign: Send an automated email to everyone with the tag ENQUIRY+COURSECODE inviting them to complete their booking.
Newsletter Growth: Use the SUBSCRIBE tag to automatically add new subscribers to your marketing list.
Re-engagement: Identify contacts who joined a wishlist but never booked using WISHLIST+COURSE.

🔍 Notes

Only the listed fields are sent to ActiveCampaign.
Tags are essential for identifying the user’s action type and context (course, booking, etc.).
This is a light integration — it does not sync historical data or course details, only basic contact and tag data.
The setup shown above is an example. During implementation, the sync process will be tailored to meet your specific requirements.